The brandable blog

Musings on building profitable brands from the Brandable team.

January 24, 2024

Marketing

Natemia Drives 62% Increase in Profit Margin on Top Selling Products

Learn how Natemia teamed up with Brandable to find the sweet spot of optimal ad spend, evergreen pricing, and real-time promotion strategy to chart a course to profitability. 

Jake Malowitz

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Natemia Drives 62% Increase in Profit Margin on Top Selling Products

Learn how Natemia teamed up with Brandable to find the sweet spot of optimal ad spend, evergreen pricing, and real-time promotion strategy to chart a course to profitability. 

Small and Light, We Hardly Knew Thee

We share our thoughts on how sellers can adapt and make up for lost benefits as Amazon’s Small and Light Program sunsets in late August.

3 Steps To Track The Metrics That Matter

EBITDA, TACoS, ROAS, MROI, ACoS, CTR……WTF!?!?! Making sense of performance can be challenging. But it doesn't have to be. Here are some tips to help you track performance clearly and accurately, and unlock hidden insights in your P&L.

Demystifying Amazon's Search Query Performance Dashboard

Three strategies for using Amazon's new tool to discover hidden keywords, publish perfect PDP copy, and optimize PPC campaigns.

The MVP Affiliate Playbook for eCommerce Founders

Affiliate marketing is needlessly complicated. We offer a simple, high-impact, two-part game plan for you to source the right tech and publisher partners to get your affiliate program off the ground.

Kickstarting Amazon's Flywheel for New Product Launches

A step-by-step guide on how to profitably sell net new products with a healthy PPC investment.

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